Kat Hudson | Super Web Woman

Marketing is one of those fickle thing’s – one day you can do one thing and it works FABULOUSLY, the next day you can try the same strategy with a different piece of content and not get the same result. This video drives home a really important point – not only is it just so TRUE, it also sparks such a deep sense of gratitude within us.

This serves as a reminder that we are in fact very fortunate and also reminds us how often we take such blessings for granted. The end result is that it makes us want to share the message with others – making this an absolute viral marketing masterpiece!

How did you feel after watching this clip? Please leave your comment below and share what you took away from this video.

In recent times I have started to spend some time studying my favourite entrepreneurs and have been disecting their business models to see what it is they do. How do they brand, what do they sell, how do they sell it, their dispositions, values etc. I had already tested the myname.com type branding and marketing strategy vs branding a label / company / website.

Whilst many “gurus” are telling newcomers to marketing / home business etc to brand themselves

I’ll explain why I decided to go against the grain and why I believe MY STRATEGY is a better strategy for growing your business. Firstly, self branding has it’s place. We self brand to:

• Raise Our Credibility
• Build Trust in our Marketplace
• Develop our reputation
• Connect with Potential Clients / Customers on a personal level

Ultimately, this is all designed to do one thing; get your PERSON to like you enough to want to spend money with you. By developing a deeper relationship with your clients it thus increases trust which in turn increases the likelihood that they will continue to buy from your recommendations and follow you down any path you walk. People whom have done this incredibly well are Katie Frieling and Jonathan Budd both have created phenomenal lists and followings via branding under the myname.com strategy – this is where most people make the mistake however of assuming that this is their ultimate business strategy.

The strategy is in fact, that you use your name.com site to add phenomenal content and VALUE to people’s lives, develop a list of people who know like and love you and therefor will trust you enough to follow you. This strategy obviously does word, but you have to be crazily consistent with it and you will also be relying on other people recommending you – as really – what is yourname.com without a story, without a reason for people to come and connect with you. These people do not run their businesses from their own sites – each have other business sites which branch out from their “trust” site. The idea really is that you build the list and then the offers.

I however am going to debunk this.

I feel that this is why so many entrepreneurs ARE GOING BROKE! It’s just one strategy and yes it can work – but is it the most effective? I guess oui have to ask yourself if you are getting results- either you’re making money or you’re not, there’s no grey area – if you’re not making money then it may be time to consider an alternative strategy.

Consider the most effective way for driving free, qualified leads and traffic through to your website. When I started marketing Womens Web Marketing on these Social Networks, I got a ton of traffic – the #1 mistake I made when launching this site is my “store” was empty. I didn’t have anyway for a transaction to take place – I kind of thought I would just build the site and incorporate a method to monetize later, should it be a success.

The BIG point to consider here; is if you saw kathudson.com come up – you would only look at it if the content was relevant to you – but if you were to see the domain name womenswebmarketing.com and you’re a woman trying to figure out how to market online – it talks directly to you right?! Therefor giving it more clout in the market place. This is why I believe you’re best off to build your reputation through your results, use your my name.com site to build credibility and trust – but do not rely on it to make you the money.

You need to have a money site. People land on your site, find out about you, like you etc and then click over to your money site. OR your money site hopefully is offering such phenomenal value that word of mouth will spread on that and you will get direct traffic over to your money site. I hope this post hasn’t confused the absolute shit out of you.

Please leave me a comment below and let me know your thoughts on this!

The One Minute Millionaire is written by Robert Allen and Mark Victor Hansen. The concept of this book is really that it only takes one minute to become a millionaire; they discuss the butterfly affect, the power of leverage and many other foundational ideas around creating your first million dollars.

This book literally CHANGED my life and I am confident once you read it you will think about life and money differently! What I loved the most about it is that it was written to appeal to people who think with either their left or right hand sides of their brain. The left hand side was written to connect with the analytical thinkers and is written in more of a factual context where the right hand side was written as a story for the emotional, feeling type creative person. So when you read, you either read all left or all right – it was really strange at first – but a really really great idea!

Here is a video I made explaining my thoughts around this book.

This book takes you on an emotional journey of a mother’s efforts to regain custody of her children after her Inlaws (we all have inlaw dramas lol) take her children off of her after she loses her husband. The story details how she makes a million dollars in 6 months in an effort to bring her children home.

Throughout this book, you join the lead character on her quest to make ! Million Dollars in six months and the quest to get her kids back! It’s really enlightening and

You can pick this book up for around $17 by clicking HERE on this image

Since reading this book, it’s really changed how I approach life and business. It taught me abundance and enlightened me. I now analyze situations differently, almost intuitively; and truly believe in enlightened wealth creation.

So does the mother get her kids back from the clutches of the EVIL father inlaw and does she make the million dollars required to set them free? Well you’ll need to read it to find out for yourself!

“Are you sick and tired of feeling stuck? Do you feel frustrated but can’t gain clarity as to why?”

My journey to get to this point has been quite phenomenal. I’ve had many wounds to heal to be able to continually keep moving forward and have had to consciously stop getting in my own – my inner self saboteur is a BEAST and raises it’s ugly head still far too often for my liking! I haven’t advanced on my own; I’ve had phenomenal mentors and supporters enter my realm. The most influential person to my growth thus far has been an amazing woman named Jenny Leather. (trust me this will get good; I just wanted to give you some history).

I first contacted Jenny after reading her and husband Gary’s story in “The Secrets to Property Millionaires Exposed”- back then; hot on the real estate investing path, I approached Jen to mentor me. What has developed from that one e-mail has been something quite phenomenal. I think I was about 23 at the time and I really didn’t expect anyone to give me the time of day; but I sent e-mails and they got replies. Jen and Gary’s down to earth approach really appealed to me.

Almost 7 years on Jen and I still talk regularly; I would really like to share with you what unfolded this morning.

We ended the call with Jen saying “we should have recorded this” something we say every time – because although we never intend for this phenomenal energy and ‘magic’ to happen – it kind of just does!

I came back online approx a month ago after taking a year off to have my daughter. I am thankful for the last year, because the life lessons have been phenomenal. I have been having a fair bit of inner turmoil regarding direction since coming back online; it’s so EASY for me to look at other people’s business models and make suggestions, but when it comes to my own it kind of goes all over the place; this morning we really narrowed it down to the fact that being a ‘creative’ I see too far ahead and lose focus on the here and now – which was kind of profound for me.

Do you ever do that? Know something’s going on that’s holding you back but you do it anyway?

Yes, I know it’s the definition of insanity – that is what prompted the call this morning. Everyone has been telling me “work with your passion, do what you truly love” – in my head I just kept thinking; “I have to do whatever it takes to get from a) – being where I am now; to b) where it is I want to be – BUT I must be building a profitable business model in the process.

So how does one do such a thing?

To me, I had kind of resolved that I would just do whatever it takes, regardless of passion – no airy fairy stuff was to go on – set a goal and just do it was my mindset – but I kept getting this niggle….. that something was just not right. I know that the saying about ‘doing what you love’ isn’t a fallacy; the last business I built and became phenomenally passionate about went through the roof – so I felt it has become my mission to replicate this.

This morning Jen got me to realize the fact of the matter; that I do what I do to be able to give Jessee quality of life – a stay at home mum who is there for her – which ultimately has been my goal all along – and I’m doing just that – so for me it’s about evolution – what comes next>?

It’s now about taking a direction that doesn’t take away from what I have already achieved. Does that make sense?

I thought finding the passion was about finding the passion to work with; from a business point of view, not life – and this is where the problem was. When getting drilled to gain clarity; for me it wasn’t about the money, it wasn’t about houses or cars or material possessions but through complete overwhelm I had problems really getting clear on why I do what I do – ultimately, this morning I realized it’s for Jessee – before she was born it was to be a ‘stay at home mum’ and now that she’s here – it’s to be a ‘stay at home mum’. Although, I lost focus on that simple fact because I had once again became completely overwhelmed.

So if you’re in your business trying to find direction, passion and focus and have been struggling with it – maybe you’re looking at it from the wrong angle. Maybe what you think you want, isn’t really what you want at your core; maybe as I discovered; it’s a whole lot more simple but a whole lot grander at the same time.

Being a ‘New Entrepreneur’

My overall point for this article, is as entrepreneurs we focus on the ‘business’ aspect and lose sight of the emotional and spiritual aspect. This was my BIGGEST MISTAKE as a new entrepreneur. I totally took for granted the importance that the other components made!

Gaining success as an entrepreneur is a whole lot more involved than just smart marketing. There are many processes an entrepreneur will go through to becoming a roaring success; and this has been my greatest realization. It’s like a balancing act right; it doesn’t matter how good you get at some thing’s if you’re not aligned and balanced, the tower falls apart. It’s like building a skyscraper on quicksand.

Freedom to Be – YOU

I could write a thousand pages on my journey with Jen; but the most profound changes have come about since using the “Freedom to Be Program”.

I traveled to Melbourne when I was 6 weeks pregnant to attend Jen’s “Reclaim Your Power” event and met Jen for the first time, being welcomed in to her home by her gorgeous family – it really enlightened me and opened the doors to a “New Entrepreneur” way of thinking. It kind of scratched the surface on some massive issues and changed the way I look at business in life. I do stray from time to time though – like most ‘entrepreneurs’.

All of a sudden I felt OK to just be ‘me’ – I didn’t feel that I had anyone to impress, any rules to conform to – I could just let go and get inside my own heart and switch off my head for once. The sense of freedom was phenomenal.

My Life Was in Meltdown

When my little girl was 9 weeks old, I found myself single, living at my brother’s house – a far cry from where I thought I would be at that point in my life. I didn’t have time to feel sorry for myself – I just had to keep on keeping on but once again in complete overwhelm I felt stuck and restless. Jen suggested I try the ‘Freedom to Be’ program; she’d suggested it plenty of times before but I just didn’t have the headspace; once it arrived and I started actually using it (which took another 8 weeks) I was completely KICKING MYSELF for not beginning it sooner!

THE RESULTS WERE PROFOUND

I can’t really even explain what happened. I just took Jen’s advise and trusted it would work. All of a sudden I began to gain clarity and started making massive shifts in my life; Jen’s advise was to just trust that it would work and so I did just that. I just started using it and all of a sudden I slept better, I felt a profound amount of inner peace and calm and started to make headway and gain strength.

Once again, back in a frustrated state, I know it’s because I haven’t been using the program, when I stop (which is highly ridiculous in the first place because I know I need to do it). Talk about the ‘SECRET’ and ‘LAW OF ATTRACTION’ in ACTION – the crazy thing is; get this;

Inside the ‘Freedom to Be’ program there’s this visualization book which is an integral part of the program; I remember when Jen first told me about it – I was like “freaking artwork; how the hell will art and meditation help me” – I was skeptical to say the least; but seriously was at a point where I had nothing to lose and trusted Jen – so I just did what she said.

After my first session I rang Jen absolutely floored! The book, that ‘crazy artwork’ ahh it opened to the EXACT page I needed – like seriously, to the EXACT question I asked; I was beside myself “Jen Jen Jen Jen Jen – the CRAZIEST thing happened” I said before relaying to her what happened – she just laughed – she already knew that would happen, she didn’t tell me it would happen – I was seriously WOWED. Thinking maybe it was just chance I let it go. But then it happened AGAIN and AGAIN and AGAIN….!

So does the “Freedom to Be” program work? Ah yes; I will tell you what Jen told me – I don’t know why – I don’t know what – but I can tell you – it’s like the universe in action – giving you what you need to move forward. Don’t just take my word for it – there’s are plenty of other people experiencing the same phenomenal results – you can see for yourself here: ===>> Freedom to be Program – check it out here

Well, here poses the BIG QUESTION – Is there a “RIGHT” Way to Make Money Online?

I started out a little over 4 years ago on a mission to create an online income. I wanted financial freedom, I wanted to get out of the ‘RAT RACE’ and I was prepared to lay it all on the line to do so. My motivating factors went far beyond money; to me an Internet Business would allow me the freedom to work from wherever I wanted, the luxury to be able to be a full time stay at home mum plus the financial freedom to live a life without limits – I guess ultimately to me it meant TIME, LIFE AND MONETARY FREEDOM!

I actually started out in an MLM, I didn’t actually intend to start an online business right at the beginning, it actually occurred because my opportunity was online based and then one thing lead to another and quite swiftly I was exposed to a large variety of options for making money online. Quite literally, it turned me in to an obsessed maniac. I bought everything I could get my hands on, studied and studied and studied some more – learning about affiliate marketing, information creation and marketing, blogging, membership sites – the list goes on. About the only thing I didn’t do was attempt to form a full time income eBay shop (however, the thought did cross my mind on multiple occasions).

THEN IT HAPPENED – I DISCOVERED THE RIGHT WAY TO MAKE MONEY ONLINE!

The day the answer hit me, it floored me! I found the long awaited answer – I realised I had to stop buying and start selling. Incredibly profound, isn’t it – NOT! I think through complete information overload, trudging the trenches looking for the BEST way – it stopped me from ever starting in any way shape of form, forever doubting that I knew enough, or would get it RIGHT! I was so scared of failure I never finished a darn thing I started! I SO WISH I could have prepared myself for failure sooner and just started finishing projects!

THE RIGHT WAY

There are many many options, and the truth is there is no ‘RIGHT WAY’. You may be more successful with some strategies than others, you may be more successful in some niches than others,

the ‘RIGHT WAY’ ultimately -Is the way that suits you

and  it’s probably going to be a combination of many thing’s. For me; it’s blogging because I love to write, but I also combine it with affiliate marketing, video marketing and ultimately product creation.

Let’s look at blogging as a chashflow strategy for a moment, as an example; the point to blogging when blogging for an income is to:

a) build relationships

b) build credibility

c) inadvertently sell whatever it is you’re selling – ie to attract a target audience, gain their trust and confidence and then allow them to make up their own mind about whether they buy from you or not – BUT

Is it necessary?

Can you still have the same success with blatant marketing straight to sales pages?

Well, YES and NO – depends on your strategy, these days people are building blogs to promote affiliate products; as it’s no longer possible to direct link to an affiliate product, you actually need to put together a content rich website with site map etc to sell other people’s products, back in the day you used to be able to run a google ad straight to someone else’s product, then Google cottoned on to it and moved the goal posts (as they do). Therefor people started using blogs for the purpose of affiliate marketing and direct selling; BECAUSE they could run Google ad campaigns.

Not to mention, blogs are much more likely to get ranked in the search engines a whole lot quicker than a standard website – but I will save this for the next article!

Make Money Online Strategies Explained:

Affiliate Marketing: Basically in layman’s terms, this means you sell other people’s products and get paid a commission of the sale which is generally 50% or more. So let’s say you have a website based around Raising Children or Personal Training; you can go to other websites; referred to as a “Market Place” and register to sell other people’s products, then find products to suit.

You could write a review off of your website and get paid a commission on every sale that is derived via your own personal link  (quite a powerful method as people are more likely to trust a ‘friend’ or the opinion of a well respected ‘expert’ ) – even websites like AMAZON have affiliate programs; it’s pretty much possible to find something to sell for just about any niche.

People also set up complete blogs for the purpose of affiliate marketing. They select a niche, blog articles and intertwine reviews etc.

Product Creation: As it sounds, people create products for the marketplace; it could be software, ebooks, reports, courses, audio etc and THEN find AFFILIATES to promote their products or sell them themselves (or combine both).

Membership Sites: Many people are now turning towards Membership Site creation, as having a subscription based product provides a recurring income; which is great as you know a base figure of what you will earn month in and month out.

Advertising Sites: Think realestate.com.au  – carsales.com.au different directory listing type sites

Blogging: Ok, basically a blog is a website on steroids, user friendly, exceptionally powerful and can be made to look like a website or a blog (like this site.) The basic principles of blogging for an income is that you will select a niche – preferably a passion or something you have first hand knowledge in and then you write stories about that topic and include referrals to your own or other people’s products and sell advertising to make money. The reason blogging has become so popular; is that the age of recommendation is here – AND – a blog is a powerful way for you to share whatever it is you’re passionate about. The way Social Media has EXPLODED across the web means that the way people buy has changed somewhat also.

A blog is the hub of all Social Media activity. You should NEVER sell via your Social Media channels, the purpose of these is to grow credibility, a reputation an audience and drive all traffic back to your website / blog for the purpose of selling. Does that make sense? Promoting and selling can be 2 different thing’s – the bottom line is though – you will be promoting thing’s that resonate with you and your niche – so for all intended purposes you show people that you know what you know on a topic inside Social Media channels, raise their awareness, people are curious by nature and they go visit your blog or website to find out more about you.

I SINCERELY HOPE THAT TODAY’S BLOG POST has helped you in some way.

**Please leave me your thoughts below  BECAUSE I am keen to hear your feedback.**

(oh and make sure you come back to read my blogging series )

People often ask me what I use to do my videos. I use a Kodak zi8 – I chose this camera because it has a mic input and most cameras these days don’t and have x2 mics – 1 that has a long cord and plugs directly in to the camera and another that works with a transmitter ( both lapel mics) – the wireless set up can be a bit of a pain in the ass with batteries, connectivity etc – I have wasted hours doing recordings only to get to the end and realize the damn mic hasn’t been working!

I don’t have time to waste on stupid thing’s like that – so got the direct plug in mic to avoid this in the future! Now I only use the wireless when I’m out and about or working with a client.

When you’re having your Logo and Graphics done for the purpose of Web Marketing these are the 2 MOST IMPORTANT thing’s I recommend you do when outsourcing your design work.

1) Take Control: Ask the designer to give you the PSD file, this is the photoshop file – this gives you the flexibility to change thing’s later and have other people change things. Sometimes, I’ll get a base image of a CD or DVD cover, with my name and website and a base image, but have it designed so that I can go in to photoshop and just change the title of it ! You’re paying for it – so get the complete rights to your work!

2) Get Flexibility: When you’re having your logo designed – ask the designer to give you a -trans file, basically this means it’s your logo on a clear background, this enables you to use it on any colour background you like – this is awesome especially for using on invoices, word docs etc, as you don’t end up with a funny shade around your logo.

I am currently on holidays and it’s completely KILLING me that I can not do videos – I would actually love to present a video on this topic to best explain myself, long story short – I transferred my IMac to my MacBook and didn’t check all my programs were running correctly and have come away without the software to fix my issues – so am just taking it as a sign to back off a little and enjoy my holidays!

On topic – Butterfly Profits – How to turn your J.O.B in to Online Residual Income – I say J.O.B as I refer to a job as Just Over Broke – aint that the truth – even if you’re Self Employed – if you don’t go to work the money stops! Ahk I know the feeling too well! So today’s article is for you – the EXPERT of their field wanting to build some security in to their business. Many refer to this as ‘passive’ income – however, I would like to debunk this, as there is very little that is passive within at least the first year or 2 of setting up your online business model. I believe over time you can make it reasonably passive – once you know what you need to get done you can pay people to do it for you; however if you are marketing YOU as an ‘expert’ in your particular field – you will and should keep doing videos, webinar’s, articles etc to keep the momentum up – continue to grow in your niche.

Alternatively, if you have enough other people peddling your wares for you – you will be able to kick back and just enjoy the sales- well at least for a little while!

Why BUTTERFLY? Because if you picture you as the body, you’re the expert – the body of the butterfly – then out from you stems an abundance of income opportunities. Have you heard of the “Butterfly Effect”? In a nutshell, it’s said that the flutter of a butterflies wings can change the weather on the other side of the planet through frequency, you can do this by leveraging your knowledge and unleashing it on the world! Think of the wings expanding, these are your products, starting small and growing out.

How to go From Zero to Hero

In today’s article, I am going to use one of my clients ‘Emma’ as a case study. Emma is a qualified nurse whom specializes in a specialty field with children. She runs a business where the primary income is derived from consulting. Emma visits people’s homes and is hands on.

When I met Emma she was crazy busy and LOVING it, she is SO passionate about what it is she does – we got to talking about formally structuring a residual income stream when she was on the verge of going on holidays -as she is a ‘consultant’ when she stops work, there’s no more money – when I asked her how she would feel about turning her knowledge in to information products to put a back end income stream in to her business she jumped at the chance. Not only will she be able to increase her income with less output on her behalf (because seriously – she really doesn’t actually have much more time to give) – she will be able to help and reach so many more people – which is what really floats her boat!

My Residual Income Blue Print

Firstly, I am branding Emma and positioning her as an ‘expert’ in her field. This is her own name website – she already has a static website for the business – which is already getting quite a lot of traffic. But as we will be effectively turning her in to an author it will be highly beneficial that people can find HER and look at who she is. So for this purpose you buy a domain name of yourname.com

This is where you put your information – having this site in place will also give Emma the opportunity to diversify in the future if she chooses to expand what it is she does.

Secondly, I start her a blog which is keyword orientated, this way we will work on getting her blog ranked at the top of google for relevant search terms, for example – if we looked at the term ‘Interior Design’ this is WAY too competitive – so we would look for an alternate with say ‘home decorating’ for example – there is a search volume of 165,000 searches per month – which is high, but there is also a very high competition with over 2 million competing pages – so we would look for something a little less competitive, say “home decorating ideas” this has over 30,000 searches per month and only 300,000 competing pages, however it is still reasonably competitive, BUT I believe with the RIGHT domain name, the RIGHT SEO, it would be possible to rank a blog page 1 for this search term – so we would create a blog targeted at this search term – are you with me? I am using the free google keyword tool to do these searches.

A blog is used in place of a static website, with the point being of adding fresh articles frequently, the search engines LOVE blogs because they have new content continuously. The blog is a website for all intended purposes – it is just far more powerful then the old fashioned websites.

Thirdly, we would incorporate a give away from the blog using aweber – this is where we would begin to build a database of WARM, TARGETED potential leads / customers – we would give away some phenomenal information and begin to build our database.

Fourth, we would have already structured a plan for a product funnel and have started work on it whilst everything else is going on.

Fifth, we would be setting up an affiliate centre OR setting products up in Clickbank – this way we would use the principle of LEVERAGE to have other people signed up to sell her stuff – a speedy way to grow your business!

From here on in, it would be a matter of shameless self promotion including video marketing, article marketing, free publicity appearances etc etc etc – there is A LOT involved but there is also a bright shiny pot of gold at the end of the rainbow! It’s not for the feint hearted – but I love it – it’s SO MUCH FUN! Taking something from nothing – just an idea, someone from ZERO and turning them in to a niche hero is phenomenal!

I really hope this has opened up some new opportunities for you and enabled you to see what is possible!

In my life prior to Internet Marketing, I built up a successful charter company – so initially, I used my web marketing skills to build up an ‘offline’ business – you know, the kind with bricks and mortar and real doors to open . So what is my definition of successful? It’s not being able to fit anymore people on your boat when you can only sell 20 tickets a day and there weren’t many days when we weren’t turning people away! In anyone’s terms – I think you’ll agree – that’s pretty good in an industry which is VERY competitive!

Web Marketing for an offline business is no different to web marketing for an online business – EXCEPT – seriously, you need it more! You have huge overheads, wages to pay, bills to pay, licensing, registrations – the list goes on and on and on! Ultimately, this means, you can not afford to miss a single sale! You can not afford to lose a single customer – this means that you need to take your WEB MARKETING SERIOUSLY!

Why is web marketing so important?

Let me throw something at you – there’s half a billion people on Facebook AND stats say that logging in to FB is the second thing people do at the start of their day! The Yellowpages are dead -  here’s a true story -

“a while back my brother recounted a day when he had to find a local business phone number, Michael is 23, so a baby of technology for all means – he jumped on the computer to Google the business – when he couldn’t find the number online, the secretary suggested the Yellowpages – he told me he hadn’t even thought of it! THAT’S HUGE! “

So what does this mean for you? It means that you HAVE to be in the Google Business listings, it means that you HAVE to be online – it means YOU HAVE TO TAKE CONTROL of the Web Marketing aspect of your business! If you’re serious about growing your business in the current economy – tit means you have to get in front of your competitors, I promise you – if you don’t and your competitors start to implement the strategies I’m sharing with you here – they will not only survive, they will thrive!

It’s actually a blessing, with a Yellowpages ad averaging about $5,000 – that money can be much better invested online!

What is the single biggest mistake businesses make online

They don’t grow a database. Now I’m going to be frank here, people don’t give a toss about your newsletter, consumers are SICK of being sold to and having their e-mail boxes bombarded with ‘junk mail’ – for you to succeed at this you have to give people a reason to subscribe – you have to offer VALUE and INCENTIVES – sorry, but that’s just how it is! Building a database from your site basically means you put a form on your site – offer a reason for people to give you their details and then you grow a list of website visitors who may have turned in to customers. I recommend using Aweber for this.

Why is this important?

You spend time and money on getting people to land on your website – in laymans terms – people don’t normally buy their first time on a site, usually they’re just browsing for information / prices – so you need to be visual – if you have one of these forms on your site – it gives you a way to ‘automagically’ follow up with your web visitors – which increases the chance of turning them in to clients / customers. So what happens if your competitor does this and you don’t?

Basically, someone will arrive at your site then move on to keep browsing – they get to your savvy competitors site whom are using a way to collect details, they enter their details then move on, at the end of the day, they’re running a house, driving their kids around, getting home from work and unless you have done a phenomenal job on your marketing and have a memorable domain name (the link for your website) they forget who they’ve seen online that day. In the morning they have an e-mail from your competitor reminding them of who they are, what they offer and what’s in it for them(the consumer) – being a part of their e-mail list. If they’re getting value and they’re actually wanting what they have, they file the e-mail or revisit the site – and you- you’ve been forgotten about!

Can you see how this could and does happen?

The web marketing formula for small business (in fact any business)

WordPress based Website: this is the fastet way to get your website ranked in the search engines, it’s easy for you to use, if you can use microsoft Word you can use wordpress – gone are the expensive fees associated with web designers

Opt in form: This is the form I’m talking about to build your database

Facebook Fanpage: this can be automatically synced with your website – so anytime you update your website – Facebook is also updated, think of Facebook as WORD OF MOUTH ON STEROIDS for your business.

Twitter: Same principal as FB – word of mouth on steroids

Youtube: Using video marketing in your  web marketing strategy is a great way to build up a relationship with your potential clients/customers – they get to know like and trust you prior to arriving at your website. Use it for testimonials, examples, to show what you and your business are about.

All of the above intertwined; is a way to make your marketing efforts viral. This means your customers have the opportunity to share what you have with their friends, and you know, you’re more likely to listen to the recommendation of a friend.

If you have no idea how to put this in to practice – come over here and let’s have a virtual coffee – I will sit and explain it to you!

===>> click here-> Have a coffee with Kat

Over the last couple of days I have been trying various Facebook plugins to try and get my blog content syndicated with Facebook – and what I have discovered it reasonably annoying. At this point from what I can tell, there is a great FB plugin that will do what I want; ie post my new blog entry in to my fanpage and on to my profile wall BUT it needs you to set up an FB app for this to work. The FB app for is intended to run as a fanpage. Now the only problem with that is – thing’s should be done opposite to what I have done them!

For example – most people have already got their fanpages set up and anyone who has put one together knows it’s much easier said than done – putting together the actual page is EASY – BUT growing followers in the beginning can be reasonably time consuming – so the thought of having to switch pages is a frustrating thought! BUT then if you set up the app, you effectively have 2 fanpages, which is far from ideal – it just confuses people and anything you do online really needs to be kept simple and streamlined as far as a viewers perspective goes. If you make thing’s hard, people won’t do it – pure and simple.

So the solution? Well, I’m yet to come up with an automated solution just yet – I’m sure it won’t be too long and someone will create a plugin that will do what I want it to do – in the meantime it’s back to just manually clicking on the like button of the post or using a service such as ping.fm – but then that only goes to your profile, not your fanpage.

So really, the solution at this point is to set up your blog first THEN your fanpage – if someone know’s something I don’t on this subject – I would value your feedback!

Kat